It has partnered with several slogans over the decades. The famous Ferrari logo design symbolises a passion for excellence and a dedication to perfection in their work. The horse was and still is, black, and I added the canary yellow background, which is the colour of Modena. In 1923, I met count Enrico Baracca, the hero’s father, and then his mother, countess Paulina, who said to me one day, ‘Ferrari, put my son’s prancing horse on your cars – It will bring you good luck’. The horse was painted on the fuselage of the fighter plane of Francesco Baracca - a heroic airman of the first world war. 2 – Ferrari Logo DesignĪrguably the most recognisable and iconic brand in luxury sports cars, the Ferrari logo design or ‘prancing horse’ encapsulates everything they stand for.Įnzo Ferrari, the founder, told the story of Ferrari’s horse logo just once: When he started the job, he had drawn a star above his house on a postcard of the city, telling his wife that one day his factory would go down in history for its success.Īs with many car logos, the simplicity of the star logo is its absolute beauty – it oozes elegance which fits the brand mentality perfectly. The idea to use a star in the first place came from Gottlieb Daimler, the technical director of the gas engine factory. Interestingly, they also registered a four-pointed star simultaneously but never used it. The three-pointed star symbolises Mercedes-Benz’s ambition of universal motorisation on land, sea and air. They combined a laurel wreath (from the existing Benz & Cie company) with the now-famous three-pointed star and trademarked it by the summer of that year. That same year, they started designing and prototyping cars with an exclusive and elegant aesthetic.īy 1909, two of Daimler’s sons were tasked with designing a new logo for the Mercedes-Benz company. You may also like: 5 Reasons Custom Packaging for Small Businesses is EssentialĪfter several years of collaboration, Karl Benz’s company merged with a competitor called Daimler-Motoren-Gesselschaft, forming the “Daimler-Benz” maker of Mercedes-Benz vehicles. Let’s look at our compiled list of the top 10 car logos on the go today and see what they tell us about the automobile brand they represent. As a status symbol, your car choice tells a lot about your preferences and lifestyle – think of a 20-year-old beat-up station wagon and compare it to a new Lamborghini – both function in the same way, but choosing between the two depends on many factors. There’s no better way to express the individuality of a car owner than by their favoured car brand. But there is always room for improvement in branding, so we have decided to look at the best car logos today and see what can be learned from them. While many are household names, others need help to compete with the leading brands and either decide to push a different route or sell in secondary markets to gain new customers. With all those choices for car buyers, it’s undeniable that they use their logos to stand out and represent their identity. With more than 400 models of cars and over 60 major automotive brands worldwide, there’s quite a range in how they brand themselves to differentiate. From their ability to get us safely from point A to point B to their status as luxurious transport, cars are one of the ultimate symbols of personal freedom. Top 10 Best Car Logos for Design Inspiration
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